Cause to which the proceeds from the sale will be allocated:

Creating a hub of science, education, and community in Baja California Sur, focused on ocean conservation through research, education, communication, and sustainable tourism. It works with local communities to support fishers in transitioning to a fair and responsible tourism model that protects both marine ecosystems and livelihoods. The hub will include a research laboratory, host talks and workshops, welcome students, and monitor surrounding waters, serving as a center for knowledge generation, training new generations, and community-centered marine conservation.